Ofcourse there’s more work…

CHRIS PACKHAM - FOSSIL FUEL ADS

I know as an advertiser, I’m not supposed to be trying to get ads banned, but as a creative, and human, fuck fossil fuels. I joined Chris Packham’s team to try and get fossil fuel companies banned from advertising by getting 100,000 signatures. We did that. Round 2 is the vote.

Gotta use your powers for good sometimes.

OPTREX - BRAND PLATFORM

How do you get people to dazzle up their dull eyes first thing in the morning?

You divide them.

We all know morning people and non morning people exist, so told everyone who struggles opening their eyes, they too can be a bit more morning with Optrex.

EVOLUTION MENS HEALTH - LAUNCH

My osteopath told me he was launching a service for erectile dysfunction… I couldn’t resist offering to do the work for it, who doesn’t want to write dick jokes?

Obviously not many got through the boring clearcast lot but this is what I got away with…

ASDA EASTER - SMELLY BUS SHELTER

Easter at ASDA is a big deal, but why just write about how good their crumpets are… when we can make people smell them.

To accompany the main TVC, where kids go into an Alice in Wonderland type world, we made a smelly ad shell in similar style, with a lovely little story and lenticular bunny crumpets, challenging people to spot them all.

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